Coaching Cancer CType Sue – Part 2 – Introduction To The Double E Brainstorm

CTypes – Becoming a Master Practitioner – Part 2

Introduction: In this 10-part series, we will take you through the process that a coach, counselor, leader, manager, therapist or teacher might use to assist clients, employees and peers in solving problems using CTypes. This process is called the “On the Wall” process and is outlined in detail in our CTypes for Professionals online training. This process will also be demonstrated in real time with a volunteer in our CTypes Teacher Training Certification Program November 7-9 in San Diego. In our many years of using and refining the One the Wall (OTW) process, it has proved to quickly make problems visible and offers a systematic and effective methodology for professionals to assist clients and employees in solving challenging problems and changing lives—both at work and at home. It’s a powerful process. We have turned around entire companies and many individual lives using variations of this process.

The Double E Brainstorm – Introduction and Preparation

Usually, putting an issue On the Wall starts with a Double E Brainstorm. Going forward I will speak of how to use the Double E Brainstorm with a group, but it works as well when working with an individual client, employee or peer.

Double E stands for Emotional Energy. Most brainstorms are designed to get ideas out of people’s heads and up for discussion. A Double E Brainstorm is different. It is designed to get emotional energy out of people’s Feminine Mind (feelings) and On the Wall. The purpose of this brainstorm is two-fold:

  1. It is an opportunity for people to be heard in airing their concerns in a safe environment.
  2. It exposes negative emotional energy associated with negative thinking, which is the main source of problems of in person’s life. In the workplace, it is also an indicator of systems problems.

It is not unusual for groups coming together to do a Double E Brainstorm to be somewhat concerned or even hostile to the process. Some might see it as a waste of time, flavor of the month, or interrupting their work or break times. However, even in the most negative of environments, this process has always worked for us. For example, we did one of these brainstorms with several hundred mostly angry union nurses at a large top-five medical center. To say that the relationship between the nurses and management was strained would be putting it mildly. I explained to the group what we would be doing and what the outcomes would be. I told them that the room would become very high-energy and loud, but that we would be able to hear a pin drop in the hall when the process was complete. After the usual reluctant start, the place became alive with emotional energy. 20 minutes later it was dead silent. Everyone had been heard and their concerns were noted in their exact words On the Wall. The energy in the room shifted from generally hostile to one of anticipation and hope.

The Double E Brainstorm can be done with single individuals, and with groups as large as 500. We haven’t tried it will groups larger than 500, but believe it would work well, with logistics and facilitation being the gating factors.

Keys for Facilitating a Double E Brainstorm

Being in the front of the room as a facilitator or working with a single client, your presence is important. (Via Gandhi) – Be the change you want to see in the room or with your client.


Have your AV equipment or flip chart(s) and all support materials ready to go. If you’re working with a group, try to have seating close to the front of the room with unobstructed views. If using a scribe, have your scribe(s) ready to go (either on the computer/projector or the flip charts).

In Part 3, we will look at Introducing the Double E Brainstorm. If you just want to get started in using CTypes, you will want to consider our online Introduction to CType course.


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